The Different Categories of Social Media for Your Business

It won’t be news to many small and medium sized businesses that social media marketing is big business. In fact, among ‘professional marketers’ (the type employed full time in the role by another business) a survey shows that 97% are using social media to build connection with their audiences.

That audience and connection building should be for one goal: getting more paying customers and clients. So while it might feel great to get a lot of likes on a photo or have plenty of people share an article that you’ve written, it’s important to remember the main point of social media for business is to… well, get more business.

With that in mind, here’s the major ‘types’ of social media platforms and how they might fit in to your marketing mix.

Sensis publishes Yellow Social Media Report - what Australian people and businesses are doing with social media

Sensis publishes Yellow Social Media Report – what Australian people and businesses are doing with social media

Sensis have released their 2012 Yellow Social Media Report, which includes results of surveys of individual and businesses about their use of social media.

As we’re interested in how business can make the most out of the opportunity of social media and use it as part of their digital strategy, we’ve focused on some of the key findings around businesses.

27% of small, 34% of medium and 79% of large businesses have a social media presence.

25% of businesses with a social media presence don’t have a strategy to drive traffic to their social media. The survey results show that most businesses are still focused on establishing their social media presence and becoming active participants in social media.

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