It won’t be news to many small and medium sized businesses that social media marketing is big business. In fact, among ‘professional marketers’ (the type employed full time in the role by another business) a survey shows that 97% are using social media to build connection with their audiences.
That audience and connection building should be for one goal: getting more paying customers and clients. So while it might feel great to get a lot of likes on a photo or have plenty of people share an article that you’ve written, it’s important to remember the main point of social media for business is to… well, get more business.
With that in mind, here’s the major ‘types’ of social media platforms and how they might fit in to your marketing mix.