Any business which has a website that it relies upon for generating leads and customers can either pay for traffic using online advertising such as Pay Per Click or generate organic traffic from search engines thanks to an SEO campaign.
For an SEO campaign to be successful, there is a long list of tasks that must be undertaken, most of which relate to the website. One such task is to ensure that the website’s site structure is optimised, but, unfortunately, many business owners are unaware of what site structure is, let alone how it should be implemented.
To take a step towards correcting this, we have outlined below an explanation of what site structure is, its importance for SEO, and how it should be optimised so that it plays a positive role in achieving better rankings on search engines.
What Is Site Structure?
The most basic definition of site structure is that it is how everything on your website, especially the content, is organised. It also includes the internal linking structure as well as the website’s navigation system.
A website with a well-optimised site structure is easy to navigate and has simple, clear menus, with logically categorised content which all help to make the user experience a positive one. Conversely, a poor user experience will result from a poor site structure that has no menu, or if one exists, a confusing one, and content that has no clear categorisation.
Site Structure’s Importance For SEO
There are three main reasons why site structure is important for SEO.