ecommerce

5 Things To Consider When Designing An eCommerce Store

If you’re a web designer or someone with development experience, then you’ve probably come across eCommerce websites before. They aren’t quite the same as standard websites – for a number of reasons – and really have to be treated differently.

For example, you have to think about things like product portrayal, payment integrations, and consumer trust. With this in mind, I’ve put together this list of the top five things to consider when you’re designing an eCommerce store. They include:

  1. Make Sure That You Choose The Right Platform

Arguably the most important thing to think about when you’re designing an eCommerce store is the platform that you’re going to run it on. There are a range of choices out there, but some of the most popular include:

WordPress – If you want to build a self-hosted eCommerce store then you should consider using WordPress in conjunction with a plugin like WooCommerce.

Shopify – Alternatively, you might choose to use a dedicated eCommerce website builder which is both beginner friendly, feature rich and quick to setup. The issue with Shopify is that you really only rent the ecommerce site.

Weebly/Wix – Finally, website builders like Weebly and Wix, among others, are a good choice for those who want to build a website with basic store features although these aren’t very good for SEO.

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The Different Categories of Social Media for Your Business

It won’t be news to many small and medium sized businesses that social media marketing is big business. In fact, among ‘professional marketers’ (the type employed full time in the role by another business) a survey shows that 97% are using social media to build connection with their audiences.

That audience and connection building should be for one goal: getting more paying customers and clients. So while it might feel great to get a lot of likes on a photo or have plenty of people share an article that you’ve written, it’s important to remember the main point of social media for business is to… well, get more business.

With that in mind, here’s the major ‘types’ of social media platforms and how they might fit in to your marketing mix.

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Using Custom Infographics In Your Local Marketing – Part 2

Part 2 continued…

They Can Increase Brand Awareness

One benefit that infographics can provide a business is to increase the strength and awareness of their brand. With brands often having a very visual aspect to them with respect to logos, motifs, and taglines, these can all be easily accommodated within an infographic.

When you are discussing your infographics with the agency or consultant who is designing them, ensure that you ask them to include your brand in them. You could even get them to create an infographic that is dedicated to explaining how the concept of your brand first originated and to show graphically how it has evolved over time.

You can also use infographics to hammer home any phrases or slogans that you wish your business and brand to be associated with. This could relate to the quality of your product or high levels of customer service which you offer.

Prospects seeing these words in a format that includes graphics are more likely to remember them than if they are only seeing them as text on a webpage.

They Can Expand Your Link Building

One of the most common ways for a business to build backlinks to its website is to create content such as blog posts or articles and then ask other website owners if they would like to add that content to their own site. Rather than a fee, the price is a link from that website back to theirs.

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Using Custom Infographics In Your Local Marketing – Part 1

In the world of online marketing, and especially SEO, there is a multitude of resources and tools which, by themselves may not at first seem especially significant, but when you take a more detailed look at them, their benefits soon become apparent.

SEO Perth advise that one such resource is infographics, and whilst you may not currently be using them, it is almost certain that you have come across them while you have been online.

In simple terms, an infographic is an image that contains a combination of graphics and text, and which provides anyone looking at it, information, data, facts, or insights into a specific subject.

For the audience, an infographic is more engaging, and due to the graphics, normally a lot more interesting than seeing the same information in a pure text format.

Additionally, an infographic is an excellent way of presenting information in a format that makes it more likely that whoever sees it will actually consume the content, and it is often used to make complicated subjects, easier to comprehend.

Of course, these are some of the benefits for the people for whom infographics are targeted towards, and it is right that when an infographic is created that they are the ones at the forefront of any thoughts relating to the content or design of an infographic.

However, there are obviously also benefits for those who publish infographics, and that includes local business owners, so let us take a more detailed looked at what those benefits are and how you can avail yourself of them.

Hopefully, having digested this information you will be convinced that infographics should be added to your SEO and online marketing armoury, as soon as possible.

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10 Key Features Of Australian Employment Law Every Business Owner Should Know

Business owners deal with a whole range of matters on a daily basis, and whilst they may pass any which relate to legal matters to their commercial lawyers, that does not negate their responsibility to ensure that their business operates within the law. We are not suggesting that business owners need go to night school and study commercial law, but it would serve them well to have a reasonable level of knowledge of it.

As a minimum, they should at least of an understanding of some of the key employment laws that apply to business, as this has some of the most important legal obligations for employers. Whether a business employs a handful of staff or thousands, employment law must be adhered to, so to help steer business owners towards a greater awareness of it, here are 10 key employment law features worth knowing.

Modern Awards

Although it might sound like a certificate for inventing new technology, a modern award is a key part of employment law and effectively lays out the minimum entitlements for those employed within specific business sectors and industries. They cover several aspects of employment including working hours, minimum wage, overtime rates, and entitlements to annual leave.

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Comparing Fairfax Media and News Limited Strategy

Comparing Fairfax Media and News Limited Strategy

The last few days have seen a huge amount of news and commentary about Australia’s two largest media companies. Last week both Fairfax Media and News Limited made announcements to combat the decline in print revenue by putting digital at the centre of their strategy. In both cases the companies are streamlining their organisations with associated job losses (1900 announced by Fairfax, numbers to be confirmed by News Ltd).

Fairfax announced that they will move to a tabloid format for The Sydney Morning Herald and The Age and close two printing presses. The key digital impact is a digital first strategy with a pay wall to be erected around content (using a metered content model) and a centralised newsroom. The theory is that this allows Fairfax to cut manpower costs and charge to access content while continuing to earn online ad revenues as the metered pay wall still allows content to be found online by non-paying users.

Fairfax‘s online content is currently free. Successful examples for paid content include financial publications such as The Financial Times and The Australian Financial Review where the content is targeted at specific users who are willing and used to paying for valuable content not found elsewhere. The New York Times also provides an example of a metered content model; they reportedly have 454,000 paid digital subscribers accessing their global news and insight. The challenge for Fairfax is to replicate these models for content that is currently free (and available elsewhere for free) and limited to defined metro areas.

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Australia Digital Future 2050 Report

Australia Digital Future 2050 Report

A new report (Australia’s Digital Future Report 2050), commissioned by IBM provides a set of predictions on how digital will effect Australian industries and the overall economy by 2050. The report uses the term ‘the new utility’, to describe the combination of ICT, ubiquitous high speed broadband, analytics, learning systems, cloud computing and more that enables our digital future.

The comprehensive report considers all industry sectors in Australia and predicts that digital technologies will underpin future economic growth and productivity for the next 40 years. The key predictions for 2050 are that the new utility will:

• Transform our lives, work and health
• Enable national revenue will grow eight fold from $131 billion (3.3% of national revenue) to $1 trillion (18.8% of predicted national revenue)
• Allow one in four workers to work from home either part time or full time
• Substantially benefit 46% of industries
• Contribute to the demise of 15 industries unless they reinvent themselves

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Sensis publishes Yellow Social Media Report - what Australian people and businesses are doing with social media

Sensis publishes Yellow Social Media Report – what Australian people and businesses are doing with social media

Sensis have released their 2012 Yellow Social Media Report, which includes results of surveys of individual and businesses about their use of social media.

As we’re interested in how business can make the most out of the opportunity of social media and use it as part of their digital strategy, we’ve focused on some of the key findings around businesses.

27% of small, 34% of medium and 79% of large businesses have a social media presence.

25% of businesses with a social media presence don’t have a strategy to drive traffic to their social media. The survey results show that most businesses are still focused on establishing their social media presence and becoming active participants in social media.

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