Sensis publishes Yellow Social Media Report – what Australian people and businesses are doing with social media
Sensis have released their 2012 Yellow Social Media Report, which includes results of surveys of individual and businesses about their use of social media.
As we’re interested in how business can make the most out of the opportunity of social media and use it as part of their digital strategy, we’ve focused on some of the key findings around businesses.
27% of small, 34% of medium and 79% of large businesses have a social media presence.
25% of businesses with a social media presence don’t have a strategy to drive traffic to their social media. The survey results show that most businesses are still focused on establishing their social media presence and becoming active participants in social media.
