Australia Digital Future 2050 Report

Australia Digital Future 2050 Report

A new report (Australia’s Digital Future Report 2050), commissioned by IBM provides a set of predictions on how digital will effect Australian industries and the overall economy by 2050. The report uses the term ‘the new utility’, to describe the combination of ICT, ubiquitous high speed broadband, analytics, learning systems, cloud computing and more that enables our digital future.

The comprehensive report considers all industry sectors in Australia and predicts that digital technologies will underpin future economic growth and productivity for the next 40 years. The key predictions for 2050 are that the new utility will:

• Transform our lives, work and health
• Enable national revenue will grow eight fold from $131 billion (3.3% of national revenue) to $1 trillion (18.8% of predicted national revenue)
• Allow one in four workers to work from home either part time or full time
• Substantially benefit 46% of industries
• Contribute to the demise of 15 industries unless they reinvent themselves

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Sensis publishes Yellow Social Media Report - what Australian people and businesses are doing with social media

Sensis publishes Yellow Social Media Report – what Australian people and businesses are doing with social media

Sensis have released their 2012 Yellow Social Media Report, which includes results of surveys of individual and businesses about their use of social media.

As we’re interested in how business can make the most out of the opportunity of social media and use it as part of their digital strategy, we’ve focused on some of the key findings around businesses.

27% of small, 34% of medium and 79% of large businesses have a social media presence.

25% of businesses with a social media presence don’t have a strategy to drive traffic to their social media. The survey results show that most businesses are still focused on establishing their social media presence and becoming active participants in social media.

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