Using Custom Infographics In Your Local Marketing – Part 2
Part 2 continued…
They Can Increase Brand Awareness
One benefit that infographics can provide a business is to increase the strength and awareness of their brand. With brands often having a very visual aspect to them with respect to logos, motifs, and taglines, these can all be easily accommodated within an infographic.
When you are discussing your infographics with the agency or consultant who is designing them, ensure that you ask them to include your brand in them. You could even get them to create an infographic that is dedicated to explaining how the concept of your brand first originated and to show graphically how it has evolved over time.
You can also use infographics to hammer home any phrases or slogans that you wish your business and brand to be associated with. This could relate to the quality of your product or high levels of customer service which you offer.
Prospects seeing these words in a format that includes graphics are more likely to remember them than if they are only seeing them as text on a webpage.
They Can Expand Your Link Building
One of the most common ways for a business to build backlinks to its website is to create content such as blog posts or articles and then ask other website owners if they would like to add that content to their own site. Rather than a fee, the price is a link from that website back to theirs.
The hurdle that many find in using this tactic, is that the website owners from whom they want a link from, are often inundated with requests, and almost all of them will be the offer of an article or guest blog post.
Now you come along, and instead of the same old content, you offer those website owners a stunning infographic, that their website visitors will love. Not only will this increase the chances of them saying yes to you, but now you have built a relationship with them,
This could open up all sorts of avenues for you with regards to your business, but the immediate benefit could be that they are more likely to recommend you to other website owners who might want infographics for their visitors in return for you having yet another backlink to your website.
On the subject of visitors, those backlinks are going to lead them to your website so not only are they adding to your SEO, they are also generating more prospects and leads too.
They Enhance Your SEO
We have already mentioned about how infographics are great content which can be shared, and that they can also help you with your link building strategy. These are just elements of the many strands of your SEO that can be bolstered by using infographics.
Bear in mind you can have infographics on your website pages, and behind them, you can include SEO elements such as alt text, meta descriptions, and titles for the pages.
With all this in place, it means that when Google comes to crawl the pages on your website that include infographics, all the necessary elements relating to SEO are helping to boost your ranking.
Infographics are also likely to improve your bounce rate, and time on page, two other important factors that Google considers when calculating rankings.
Assuming your infographics are optimised for specific search terms, when a visitor lands on your website, having searched for them on Google and clicked through, they are going to more impressed seeing an infographic than huge blocks of text.
This means the chances of them immediately clicking away are very slim. It should also mean that they remain on your website for a longer period of time whilst they take in the information presented to them on the infographic.
Bounce rate and time on page feed into your ranking score, so having your infographics, reduce one, and increase the other, is a win double for your SEO.
You Do Not Have To Create Them Yourself
This might be regarded as a benefit to you, rather than your business as a whole, depending on how you view it. Regardless, unless you are an SEO, content, and graphics expert all rolled into one, the creation of your infographics is best left to those who know how best that should be done.
That will include the design, the content within them, and how best to optimise them for SEO purposes, such as knowing what text to embed any links in and technical elements such as embed code when the infographic is going to be posted on another website.
Experts, such as SEO agencies, will also be able to set up the proper analysis and tracking of your infographic so that you and they can track its performance in relation to how many times embedded links are clicked, or how many social media shares it has.
Advanced strategies such as split testing can also be done by your SEO agency to continually seek to get the best results from your infographics. They will track the performance of two similar infographics that have specific differences to see which one performs the best. This continues with each additional infographic so that the improvement is ongoing.